Columbia

Designed dynamic display ads for Columbia’s Spring PFG campaign. The main design goal was to showcase that Columbia’s PFG line was the obvious choice in high performance fishing gear - rooted in principles that lie beyond the category.

We created a personalized strategy to align with key moments with our core audience and feature PFG products in order to increase consideration of Columbia.

Using their imagery, we designed over 200 iterations in 6 sizes for this campaign launch.