CVS

In honor of World Mental Health Day, we created a Filter Detox Challenge sponsored by CVS.

The campaign invited TikTok and Snapchat users to take the #CVSFilterDetox pledge and gofilter-less for 10 days. Users took the pledge by using a bespoke filter which removed enhancing facial features when people raised their hand.

My team worked with TikTok and Snapchat, to create this filter.