GRUBHUB

Grubhub challenged the team to come up with a DOOH campaign located in DC. They told us to think out of the box. The campaign idea was to highlight the city and the core political theme of DC.

We created a political campaign based off Grubhub’s first party data highlighting the most popular dishes that are delivered in DC. We created personas for each dish and the race was on! The ads were delivered on billboards in high traffic areas of Grubhub users throughout the city.